The ClinchPad Blog

GetResponse is an email marketing tool which is popular for sending and managing newsletters. It is a web based application. With a free plan, it is widely used by many to send periodic emails to their customers and prospects. 

We’re pleased to announce that now you can add Contacts in ClinchPad to your GetResponse subscriber lists. This reduces the time spent on duplicate data entry and makes it easier to keep your subscription lists up to date. 

To get started with integrating your GetResponse account with ClinchPad, read this integration guide.

According to the findings of Bain & Company, a major American management consulting company, it costs 6–7 times more to acquire a new customer than to retain an existing one. This report attaches a numerical value to what is now common knowledge - it pays to keep customers happy.

While battling tooth and nail to gain their share of the market acquiring new clients and venturing into new markets, many companies are also increasingly becoming aware of the importance of maintaining good relationship with their existing clients.

It’s the existing clients who bring in revenue from repeat sales, market referrals and most importantly spread the word about your company among their peers.

Moreover, it is quite likely that your competitors are vying to acquire your existing client base. You miss out on catering to your clients needs and chances are they will turn their backs to you pretty soon!

Another research points out that 55% of customers would pay extra to guarantee a better service. This further reinforces the need to invest time and resources to fine tune customer service strategies.

Companies are increasingly nurturing a team of professionals earmarked to maintain client relationship. These client relationship managers are required to constantly stay in touch with their set of clients, resolving their problems and addressing their needs as and when required.

However, if everyone in your line of business is doing the same thing, how can your company gain an edge over the others? Let’s take a look at a few client relationship management ideas that are bound to increase your customer retention rate:

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It is a fairly well established fact that a successful lead generation strategy and increasing the number of leads that enter your sales pipeline can have a positive impact on sales. The question is, what to do with all the leads in your sales funnel?

If you have defined your sales funnel, then you know the different stages to guide your lead through to convert a raw lead to a prospect to actual sales and finally to a returning customer.

Filling up the top of the funnel is good news to your business, but at the same time, it is important to focus on the number of leads at each stage.

Yes, I’m talking about sales tracking throughout the various sales pipeline stages. An efficient sales process is one where the manager is always in the know of which stage a lead is on, how long has it been in the sales pipeline and which sales team member is working on which lead.

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